OUR FINISHED VIDEO!

Our finished video, Katy Perry- One of the boys.

Advanced Portfolio Critical Evaluation.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
How have you stuck to conventions of the genre, forms and conventions of music video and musical genres?
We have stuck to the conventions of the genre, forms and conventions of music video with the main theme behind the music video a narrative of romance between boy and girl. We have also stuck to the pop conventions by highlighting the sexuality and  of the female artists and having a large element of our music video focusing on the transformation of the artists character into a typical attractive character. We also stick with the typical combination of narrative and performance for a pop music video.


Have you used postmodern ideas to challenge existing music video conventions?
We feel that we have integrated a large postmodern element of having the music video and narrative based around the television progamme 'MADE' by MTV. This challenges the music video conventions as it hasn't been done before and therefore makes the video quite unique.

What overall effect has the challenging of these conventions had on your product?
However we do feel that challenging these conventions and creating such a unique idea for the music video still works and fits into the conventions of the music genre and artist. This is because our artist Katy Perry is linked a lot with MTV ( she hosted the mtv music awards), also she is known for being a big character and the show 'MADE' is all about drastically changing people into the type of person they want to be. In the case of our music video this is confident, sexy and attractive, many attributes which Katy Perry is known for.


2.

3. What have you learnt from your audience feedback?

How did you gather audience feedback and what issues where raised?
We gathered audience feedback by having another group watch our music video, and comment on how they think it is looking so far using a sheet with promt questions. The only issue raised was that the narrative was a little unclear but this may have been because we did this audience feedback quite early on so our clips were not at the right point in the song as we still had more filming left to do.

Do you agree with your audience feedback and what are the possible problems of such a process?
We agree with our audience feedback. The majority of the comments were positive such as the idea of using the tv programme made, our locations and our use of shots. However th prooblem with this process could be that our audience knew us so they may have been bias and also we gave feedback on their music video so they may have given positive comments due to that.

Did you change your production to meet audience needs? What did you have to change?We have a few shots which we filmed with the camera infront of the mac which one of us wrote 'day one building self confidence' and various points in the music video. We used a background of a scrapbook and through our audience feedback someone noticed a fault with the background so this made us refilm it all together and we are much happier with our new shots.
4. How did you use media technologies in the construction and research, planning ans evaluation stages? 
What technologies did you employ to create your production? Did they drive your creativity?
Some technologies we used to create our production included using Photoshop as a backdrop for a notebook    in the video, this is similar to the notebook back drop that they use in the actually T.V show 'MADE' and drove our creativity more to use Photoshop to edit other bits of filming with handwriting scribbles such as on the progamme.

How did you use technology to research and plan your production? How have you used technology (youtube) to gather audience feedback? 
We have used technology to research and plan our production mainly with using youtube to research different types of pop music videos, previous videos by our artist. Also we looked at other peoples versions of a video for 'one of the boys' and noted things that didn't work so that we would not make the same problems with our video.


How has online media technology enabled you to distribute your project to a wide audience?
Online media technology such as youtube and facebook has allowed us to distribute our video to a wider audience by posting and sending links to people and then seeing feedback from people via the use of comments and ratings.

25.11.10

Today we managed to book out some equipment in the lesson and film the beginning of the video again with different people saying 'I wanna be faster', 'I wanna be better', and 'I want to be stronger'. This went successfully and we are thinking about using these shots to create a split screen effect. We also managed to shoot the scene in which the girl walks through the college with boys staring at her because of her transformation from a tomboy to a girly girl. In our planning folder on the shot list we choose to have the boy she liked also meeting her in college as well as at the Christmas lights. However because we got a lot more material that we liked from today and because it will be difficult to get the male actor into college at a time we are all free, we have decided ( for now) to cut this. Instead we will use the material of the boys staring at her. We have also decided for the performance concept of the video that instead of shooting each shot separately, we will record her performing the whole song from different angles and then edit the material to get the right sections of the song we want. We hope this will save time and minimise confusion. As we were not able to film last week, we have booked out equipment for this Sunday and hope to film all the house scenes as well as the Christmas lights scene. This is the weather forecast for Sunday as we will be filming outside for the Christmas lights.

 

Sun 28/11
	00:00	03:00	06:00	09:00	12:00	15:00	18:00	21:00
Ave Temp	-3°C	-3°C	-3°C	-1°C	2°C	1°C	1°C	1°C
Wind	11mph	11.2mph	10.7mph	6.3mph	8mph	10.1mph	11.8mph	11.7mph
Gust	23mph	23mph	22mph	10mph	15mph	21mph	25mph	24mph
Feels Like	-8°c	-9°c	-8°c	-4°c	-1°c	-3°c	-4°c	-4°c
Air Pressure	1005 mb	1003 mb	1003 mb	1003 mb	1003 mb	1003 mb	1003 mb	1004 mb
Rainfall	0 mm None	0 mm None	0 mm None	0.155 mm V Light	0.6 mm V Light	0.814 mm V Light	1.35 mm Light	0.419 mm V Light
Cloud Cover	3%	1%	11%	76%	79%	100%	98%	93%
Snow Forecast	0%	0%	0%	85%	58%	66%	70%	63%
Storm Chance	0%	0%	0%	0%	10%	0%	10%	10%
Forecast

Sunrise:

07:50

Sunset:

15:55

Moonphase:

Music video insert

During our msic video, the main character will be given different tasks which will slowly guide her into become the girly girl which she wants to be at the end of the music video, so throughout this image will come up on the screen stateing what day it is and the task. We created this by placing the backgrond on photoshop then we used a lipstick brush to create a smdged affet an filmed us writing the word using the mouse. We then uploaded it to imovie where we wil sped it up to that it last 2 seconds.

Rough cut

This is a rough cut of our first day of filming. This is only a small section of the ending, and we have incurred a few problems like the lighting from outside.

Location 3

This is our third location. We will need this astroturf for a few shots to show the relationship between the main girl and the guy that she likes. It is appropriate because it gives an insight into her character as we are portraying her as a tomboy.

We will be using this location next Wednesday (10th Novermber) Midday

Wed 10/11   00:00 03:00 06:00 09:00 12:00 15:00 18:00 21:00 Ave Temp  1°C 0°C 0°C 3°C 8°C 8°C 6°C 8°C Wind  5.4mph 4.3mph 5.5mph 8.4mph 11.7mph 9.9mph 10.6mph 12mph Feels Like  -2°c -2°c -3°c -1°c 5°c 6°c 3°c 4°c Air Pressure  1012 mb 1012 mb 1012 mb 1013 mb 1013 mb 1012 mb 1012 mb 1012 mb Rainfall  0 mm None 0 mm None 0 mm None 0 mm None 0 mm None 0 mm None 0 mm None 0 mm None Cloud Cover  26% 53% 60% 62% 66% 90% 87% 73% Snow Forecast  0% 0% 0% 0% 0% 0% 0% 0% Storm Chance  0% 0% 0% 0% 0% 0% 0% 0% Forecast

Sunrise:

07:10

Sunset:

16:19

Moonphase:

Updated using the 00Z Run on Thursday 4th November 04:40:00

It should not rain but hopefully the wind doesn't affect us, because it will be hard to reschedual as this is the only day next week that everyone is free.

Still frames from filming

Our first day of filming went very well. We have took a few still images of some of our shots (shown above.) We realised a few shots were problematic such as filming at the front door with it openened meant that the sun glared in and distorted the shot, so we have had to make a few changes to shots to ensure the narrative will still be clear.