MADE Background

Because we are having our music video along the themes of the TV show MADE we want to try and make it as similar as possible. We are planning to have the title and different titles for different scenes of the video for example, DAY 1: Building self confidence come typed up on notepad style paper. MTV also use this background in the progamme 16 and pregnant, which shows that this effect/ background will help us to attract our target audience of teenage girls. 

 

First Day of Filming Notes.

Our first day of filming was pretty successful and we managed to get the majority of shots set int the house done however will still have a few more to do. We also may need to re-do some shots because of lighting issues and will ensure that next time we have the right lighting equipment  ( floor lamp instead of hand held torch) to do this. We will also need to make sure we  have props such as a face mask, razor and razor cream, pink dress, pearl necklace and seventeen magazine.

Website Analysis- Rhianna

Images & Logo

Represented as sexy and individual, the navigation page features a photo of her neck with an R painted over the image. It shows that although she is a sexualised artist she is also marketed to appeal to women so cannot be shows to be too revealing or seductive.

Genre

Flesh is shown, like most pop/RnB artists, however as she is more pop its not to such an extent as other artist of the RnB genre. Different to most other pop artists her website is dark, as opposed to bright like we expect from pop artists. However that may be due to her new "darker" pop to show her contrast from when she debuted as an artist.

New Technology & Links

The website offers the user various other ways to find out about Rhianna, via Facebook, Twitter, Myspace and Youtube. These various methods will increase her popularity and increase her music videos.

Colour & Style 

The dark colour scheme shows that she is not a conventional pop artist, as we expect to see bright colours. However the font of the text is still girly and although the website is dark it still has a feminine look.

Written Content 

Impersonal and not even faked to be written by the artist, just shows an account of what she has done. This reinforces the tough image she has in the pop genre.

Font and Layout

Font is quite girly on the homepage, the font is dusty pink and quite girly in its shape. However the rest of the sites font is black and bold, very different to the homepage. This shows that they are trying to construct the girly tough image.

Target Audience

She is not over sexualised so she can appeal to her target audience of women, however she still appeals to her male audience as the unusual image is still appealing to men, also we can see she is not targeted at young children as her website is not for children more for teenagers.

Advertisements 

The only advertisements on the website are for herself, therefore it is suitable for the target audience.

Still frames from filming

Our first day of filming went very well. We have took a few still images of some of our shots (shown above.) We realised a few shots were problematic such as filming at the front door with it openened meant that the sun glared in and distorted the shot, so we have had to make a few changes to shots to ensure the narrative will still be clear.

Day 1 of filming 24/10/10 (weather forecast)

This is the weather report for tomorrow- which will be our fist day of filming. The majority of the clips we plan on shooting tomorrow are inside however there are one or two clips being shot outside of the house so it is lucky that there will be some sunny spells midday which is the time we will begin shooting.

Website Analysis Pixie Lott.

Images & Logo 

The artist is represented as sexy and outgoing. She is pictured on a motorbike with glasses and her hair blowing in the wind.

Genre 

The main text is pink which fits into the pop conventions traditional colours.

New Technology & Links

She has links to join her fan page on myspace, facebook, youtube, bebo and twitter feed.

Colour and Style

The overall style gives the artist a modern girly look. She does this with the use of pink against a black background. Moving images and a city backdrop.

Written content 

The written info reinforces the artist as young fresh, ambitious and creative. They do this by referring to her age a lot and what she has already achieved.

Font and Layout

The layout is built up with lots of images and videos that keep the audience attracted to the site.

Target Audience

Main links to the social networks which will appeal to target audiences. Also no large bits of writing on homepage, younger target audiences attract more to images ect.

Advertisements

Laptop adverts, Gigs advertised, Nike trainers. Things suitable for target audience would all appeal to them. 

Our Music Video powerpoint that we pitched to our target audience of teenagers

Overall, we recieved positive feedback. Athough we didn't explain what exactly will be happening to the extent that we planned, everyone liked our idea. Since our presentation we have decided what will be happending at each second of the track but we still need to decide on actors to play the charectors in our music video.

Locations

Quite a few of our shots will be filmed in a bedroom which will be the artists bedroom. When she is performing parts of the song it will be in here. The room is quite light already but we will have a light just in case it is needed. There is a power socket in the room and we can always use an extension cord to make the equipment easier to use We will decorate the room to make this a suitable location by putting posters on the wall of football teams etc and dark bedsheets to reflect that she is a tomboy. We will also use props in the rooms such as a guitar, football trophy's, and sporty clothing. This is an example of a poster we will use.

Another location were using is a bathroom, we will the the girl sitting on the edge of the bath attempting to shave her legs. This room is quite light ( it has two large windows) however we will bring a light to the location just in case. It may be quite difficult to get an electrical source safely in the bathroom but we plan to do this with an extension lead coming from a close by room.

 Our final locations in the house will be the landing and stairs of the house. We will have to use an extension cord from a close room again to insure we can use our equipment properly.

Locations

For the last few shots in our music video we would like to loacate it in the market square when all of the christmas light are up. This is a picture of what the market square looked like last year so hopefully it will be the same this year. This would mean we can't film our last shots untill decemeber. If we want to finish before december then this is a picture of what the market square looks like now (taken 20.10.10) and this would be equally suitable for the shots we want.

website analysis- cheryl cole

Images & Logo -

Large pictures that take up half of the space of her face. Close-up photograph of the artist gives more of a personal representation. Represented in quite a sexual way, with the artist showing the top of her back and having no clothing visible.

Genre-

Light pink colours used with a black background. This fit’s the generic conventions with the black background indicating a modern classic look with pink used to define the girly pop genre.

New Technology & Links -

Links to by music on Amazon, Play and HMV websites. There is small ( but hardly viewable) social networking links.

Colour & Style -

The overall styling of the website is very classic, they artist uses this with classic italic font and images in black and white. However there is a modern twist with baby pink outlining around text and images.

Written content -

There is not a large amount of writing however there is small points of news and a small biography is available on other pages. This however will appeal to the younger target audience as they will appeal to the images more than text.

Font  and Layout -

The artists image is constructed with the layout of the page half images and half small points of texts. There is also a sliding photographs with a small point of text with each photograph.

Target Audience -

To appeal to the target audience there is a large use of video and images. Other than that there is links to social networking sites which will appeal to the target audience as they will use these resources.

Advertisements -

Main advertisements include TV Licensing, which is suitable for the target audience as they will use these types of media to view the artist.

Website Analysis- Lady Gaga

Images and logo: There are very few images on this website, except the large image of lady gaga herself. This represents her personality which is that she is very independent and that she may have wanted to reflect that everything is about her and she doesn’t need any fancy gimmicks.

Genre: Generic conventions of the pop genre are used through the sexual images; such as the close up’s of her lips and face.

New technology & links: Gaga uses media technology for promotion through links to youtube videos links to her store, competitions and links to her twitter page.

Colour and style: The colours used are quite dark and metallic which is not typical if this genre. The style of the site is very sophisticated almost like a news spread, which says gaga isn’t just this wild abstract character that she portrays.

Font and layout: The layout is very formal using headings to section each part of the website. The font style stays consistent throughout but the sizing varies to highlight important information. This constructs Lady gaga’s image as she likes to be unique and since we wouldn’t expect this layout for her site it highlights again that she is unique and doesn’t like to follow generic conventions.

Written Content: The written style is again very sophisticated just stating the information about Lady Gaga not in a way which connects with the target audience.

Target Audience: Twitter is used to a large extent on her website, this could be because this is a way for her target audience to connect with her and follow what she is getting up to. There is also two links to two over websites ‘gagadaily.com’ and ‘ladygagaonline.net’ to intrigue her audience as these two websites could have simply been incorporated in her main website.

Advertisements: The advertisements to stop children being born with HIV, this suggests that Lady Gaga has a caring side to her and I think this is suitable for her target audience because they are likely to take an interest in this since Gaga is interested in it, so it can be used to create awareness in her cause.

Website analysis- Kesha

Website Analysis and research

Artist: Kesha

Images and logo: There are random images of wild animals scattered around the site to represent her fierce, rebellious, loud and crazy personality. There is also an image of Kesha herself, dressed in an animal print costume with a wild hairstyle and pose to further represent this. Her logo ‘Ke$ha’ is written in yellow tiger colours.

Genre: For the pop genre we expect big images of the artist in revealing costumes, bright, loud colours and wild/girly images. To an extent she follows this through the imagery of herself and the wild images however the colours chosen are quite dark. This could be to reflect that she is different to other pop artists.

New technology & links: Kesha uses media technology for promotion through youtube video’s of her released songs. Flashing images promoting her new album, and links to her own clothing store.

Colour and style: The colour is dark and gothic, and the style is consistent as the wild animal theme is reflected through the font, images and background. This says that the artist is a fun, party animal.

Font and layout: The layout is not in any particular order which reflects Kesha’s image, which is that she isn’t just an ordinary girl. The font type and style varies; her name is in a huge font to stand out from everything else, and important facts such as ‘Animal our now’ (the name of her new album) to capture the attention of browsers. Links are in normal, small font. The $ sign is used throughout to reflect her logo.

Written Content: The written style is quite formal, however there are some colloquial phrases which reinforce Kesha’s youthful image and the pop genre ‘twitter my ass’ and ‘latest stuff.’ There isn’t very much writing on her site and the majority of its content is images and video clips. There is also use of taboo language ‘you have no fucking idea’ which further represents her rebellious personality.

Target Audience: The use of social networking sites such as twitter is mentioned in order to target her audience of teenagers. The use of taboo language would attract her audience, images of Kesha which allows them to admire her image and want to be like her. And also the simple fact that there is a lot of imagery and video’s breaks up the intensity of writing so that it is a light read and could be seen as more fun, interesting and exciting.

Advertisements: The advertisements are suitable for the target audience. As her new album is being advertised, and her clothing range which are all things that fans would be interested in and also her music videos.

Main Characters for our Music Video

We have two main characters throughout this which need to transform their appearance completlet. Firstly the actress who will play Katy Perry needs to look very tomboyish a the begging then very girl at the end. And secondly the made coach, who is really girly.

Proposal Treatment & Letter.

The Band / Artist genre & Song Title-
We will be making a video for the song 'One of the boys' by Katy Perry, this song fits into the pop genre.


What image will you create (similar to which existing artists), how is this suitable to genre?
We will be creating a typically 'girly girl' image for our artist. Similar to the artists such as Keesha, Lady GaGa, Pixie Lott and Lily Allen.


What visual style are you intending to create, how does this relate to the mood of the song?
We will be using bright colours with dull (lighting) at times to follow the narrative. With the camera we will use a lot of close-ups to show emotion, and make the audience empathise with the character. We will also use a lot of long-shots to give insight into the narrative and set the scene. 


What will happen in the video (narrative) and how does this relate to the song lyrics/music and mood?
 Our video will compliment the lyrics and go with the song. Because we will illustrate the story of a tomboy who wants to be a 'girly girl' and attract the attention of a male.


How is this targeting expectation of the audience?
Because teenagers (espically female) can relate to the typical boy, girl love story.


Letter to Artist:


Dear Katy Perry or whoever it may concern,


           We are writing to you, on behalf of students at Bilborough College in Nottingham to enquire/ask permission to use the song 'One of the Boys' from the debut album by Katy Perry, to produce a music video for the song as part of our A level Media Studies course. We will be working in a group of three to plan, direct, produce and edit the video. should you need any further information, please do not hesitate to contact us via this email address,


Yours sincerely
Rachel Willcocks, Crystal Bromwell and Charlotte McGovern

MADE concept

For our music video we have chosen to include the "made" concept. Made is a television programme from the channle MTV where a person is coached to become their dream. Some examples is beign turned form a "geek" to a prom queen, a "nobody" to a cheerleader. The concept of the programme relies heavily on the labelling of teenages and and their need to conform, for various reasons. Our video will follow this idea that a tomboy feels that she needs to be girly to get the boy shes always loved. With the help of her coach she will transform from his best "like-a-guy" friend to the girl he realises he loves. Using Video diary entrys ( to show the performance element of our video) and other elements of the programme cush as the notepad style updates we will show we are trying to partray the programme. We chose this for our video as it tells our conventional boy/girl love story in a unique way which teeangers will recognise.

Following the concept of made, at the very beginging of our music video we will have various people in various locations saying they want to be 'made' and then the last person will be our artist (katy perry) who we will be getting 'made' (transformed) and the music video will be focusing on her.
Above is a clip of how made does this.

Written storyboard

Shot number	Track time in	Duration	Shot type	Angle and movement	Song reference	What we will see
1	00.00	2	Long shot	Still	Intro	A boy saying ‘I wanna’
2	00.02	1	Mid shot	Still	Intro	A girl saying ‘be’
3	00.03	1	Mid shot	Still	Intro	A boy saying ‘faster’
4	00.04	1	Long shot	Still	Intro	A boy saying ‘stronger’
5	00.05	1	Mid Shot	Still	Intro	A girl saying ‘better’
6	00.06	3	Close up	Still	Intro	Artist saying ‘I wanna be made into a girl’
7	00.09	1	Close up	Still	Intro	Still picture with drawn on love hearts
8	00.10	2	Close up	Track	Intro	Made coach heels walking
9	00.12	1	Mid shot	Pan	Intro	Made coach’s feet to hips
10	00.13	1	Mid shot	Pan	Intro	Made coach hips to shoulders
11	00.14	1	Close up	Still	‘I saw’	Hand knocking on door
12	00.15	2	Close up	High angle	‘a spider I didn’t scream’	Girl lying on bed singing into camera
13	00.17	3	Long shot	Pan	Instrumental	Messy bedroom
14	00.20	3	Long shot	Still	‘cause I can belch the alphabet’	Girl sits up scratching
15	00.23	1	Close up	Still	Just double dog dare me	Coach face at the door
16	00.24	1	Close up	Still	“            ”	The girls face showing reaction
17	00.25	2	Long shot	Track	And I chose guitar	Coach walking towards bed
18	00.27	2	Mid shot	Still	And I chose guitar over ballet	Coach drags girl up
19	00.29	3	Long shot	Pan	“             ”	Walks towards wardrobe
20	00.32	3	Close up Behind wardrobe	Stil	And I take these suckers down	Looking through wardrobe
21	00.35	1	Close up Infront	Still	Because they get	Looking through wardrobe
22	00.36	3	Close up	Still	In my way	Screen: Day 1 building self confidence
23	00.39	2	Long shot	Track	The way you look at me	Playing football
24	00.41	2	Mid shot	Still	“             ”	Turns around to face guys
25	00.43	2	Close up	Still	Is kind of like	Hands taking the ball
26	00.45	2	Long shot	Still	A little sister	Pats girl on the head
27	00.47	2	Long shot	Still	Not like a good vice	Boy runs off
28	00.49	1	Long shot	Still	And it leaves me nothing	Girl stood still
29	00.50	3	Close up	Still	but blisters	Text message from coach saying time to flirt
30	00.53	1	Close up	Still	“               ”	Close up of face
31	00.54	3	Long shot	Still	So I don’t wanna be	Facing camera playingxbox
32	00.57	3			One of the boys	performance
33	01.00	4	Mid shot	Still	One of the guys	Tries to lean on him but he moves and she falls
34	01.04	4			So give me a chance to prove you tonight	Performance
35	01.08	3	Close up	Still	That I just want to be	Day 6 walk with confidence
36	01.11	3	Long shot	Track	One off the girls	Girl walking down the road in heels
37	01.14	1	Close up	Still	“       ”	Coach face annoyed
38	01.15	2	Mid shot	Still	Pretty in pearls	Performance putting on pearls
39	01.17	3	Long shot	Still	Not one off	Runs towards the boys
40	01.20	2	Close up	Still	The boys	Performance
41	01.22	4	Close up	Still	So over the summer	Screen: day 14 time to get pretty
42	01.26	2	Mid shot	still	Something changed	Applying face mask
43	01.28	2	Close up	Still	I started reading	Holding magazine in front of face
44	01.30	3	Long shot	Still	17 magazine	Brings down magazine and picks up razor
45	01.33	1	Close up	still	and	Looking at razor
46	01.34	1	Close up	still	shaving	Eyes looking confused
47	01.35	1	Close up	still	My legs	Legs over bath
48	01.36	2	Close up	track	And I studied	Close up of heels
49 50	01.38 01.40	2 2	Long shot Long shot	Still track	Aveda religiously And I walked	books on head walking down corridor
51	01.42	1	Close up	still	right	Guys face reacting to her
52	01.43	1	Close up	still	into	Another guys face
53	01.44	2	Close up	Low angle	School and	Girls face smiling from all their actions

53	01.44	2	Close up	Low angle	School and	Girls face smiling from all their actions
54	01.46	2	Mid shot	still	Caught you	Girl continues to walk down corridor
55	01.48	2	Long shot	still	Staring at me	The boy she likes standing at the end of the corridor looking at her
56	01.50	3	Close up	still	Cause I don’t want you no	Screen: day 20 go get your man
57	01.53	2	Mid shot	still	But now your	Girl on bed on phone
58	01.55	2	Close up	still	Going to have	Phone saying would you like to come on a date
59	01.57	1	Close up	still	Take a number	Boy text back yes
60	01.58	2	Split screen	still	It’s ok maybe one day	Show reactions
61	02.00	3	Long shot	still	But not until you give me my diamond ring	Sitting on park bench gossiping with girls
62	02.03	5			Cause I don’t want to be	Performance
63	02.08	4			One of the boyyyys	Performance

64	02.12	2			One of the guys	With girls again
65	02.14	3	Close up	still	Just give me a chance to prove to you tonight	Text saying I’ve got a surprise whilst with girls
66	02.17	3	Long shot	still	That I just wanna be	Girl runs down stairs to door
67	02.20	3	Mid shot	still	Home coming queen	Coach at the door with bags
68	02.23	1	Close up	still	“         ”	Girls reaction
69	02.24	1	Close up	still	their	One eye applying make up
70	02.25	1	Close up	still	poster	Other eye
71	02.26	1	Close up	still	dream	lips
72	02.27	2	Long shot	still	Not one	Spinning in nighty
73	02.29	2	Long shot	still	Of the	Spinning around in dress
74	02.31	2	Long shot	still	boys	Girl walks towards boy (xmas lights)
75	02.33	2	Close up	Still	“      ”	Gives her friend gift
76	02.35	2	P.O.V	still	I wanna	Her looking unhappy at girft
77	02.37	1	Long shot	still	Be a	Throws teddy at face
78	02.38	3	Mid shot	still	Flower not a dirty ring	Boy looks confused
79	02.41	2	POV	still	I wanna smell	Looking at card
80	02.43	2	Close up	still	Like roses not a	Rips the card
81	02.45	2	Mid shot	still	Dirty ring	Of the guys arm on his own shoulder
82	02.47	3	Mid shot	still	I swear maybe	Saying this to him
83	02.50	3	P.O.V his shoulder	still	One day	Saying to him
84	02.53	3	Close up	still	Your gunna wanna	In front of camera
85	02.56	2	Close up	still	Make out make out with me	Picks up picture of him
86	02.58	3	Long shot	still	Don’t wanna be	Walks to kitchen
87	03.01	2	Mid shot	still	Don’t wanna be	Opens fridge
88	03.03	2	Mid shot	still	Dont wanna be	Sits eating ice cream
89	03.05	3	Mid shot	still	Don’t wanna be	Opens laptop an facebook is up
90	03.08	2	Close up	still	Cause I dont	Clicks on photo of him on profile
91	03.10	2	Close up	still	Wanna be	Boys feet walking towards house
92	03.11	1	Close up	still	One of the	Boy knocks on dorr
93	03.12	2	Close up	still	boys	Shows him camera inside
94	03.14	1	Close up	still	boys	Girls face
95	03.15	2	Close up	still	boys	Shows her teddy saying I love you
96	03.17	2	Close up	still	One of your guys	Girls face
97	03.19	3	Close up	still	Just give me a chance to prove to you	Opens card which says just give me a chance to prove to you tonight
98	03.22	2	Long shot	still	That I just	hugging
99	03.24	1	Freeze shot	still	Want to be	Love hearts around picture
100	03.25	2	Long shot	track	One of the	Playing football (flashback 23)
101	03.27	3	Long shot	still	girls	Playing xbox (flash back 31)
102	03.30	3	Long shot	track	Pretty in	Girl walking down the road in heels (flash back 36)
103	03.33	2	Mid shot	still	Pearls not one	Putting on pearls (flashback 38)
104	03.35	3	Long shot	still	Of the	Brings down magazine and picks up razor (flashback 44)
105	03.35	1	Close up	still	boys	Girls reaction (flashback 68)
106	03.36	2	Long shot	still	boys	Spinning around in dress (flashback 73)
107	03.38	6	Long shot	still	Do do do	Boy and girl skipping to the beat (backview)

Above is our written storyboard which represents what will be happening at each second of the track in terms of shot type, camera angle/movement and lyrics. The advantage of doing this is that it made us expand on our original plans and we even changed the ending from what we pitched. It also makes sure that there is no spare time that is unaccounted for and it will be better for us in the longrun when we begin to film it as we wil know exactly what is happending at each point in the song.